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  1. Your SEO Competition Isn't Who You Think It Is

    Whether it's news, images, video or Knowledge Graph results, we shouldn't neglect opportunities to capture real estate on our SERPs. That doesn't mean we can create sophisticated videos for every one of our keywords to ensure Google surfaces video...

  2. Gamification in Marketing: Lessons from the Khan Academy Website

    Basically, Khan Academy’s math program is a video game, where the content happens to be solutions to equations. You can ask for a hint (that resets your streak) or watch the video that covers the topic you’re practicing (no penalty for that).