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  1. SEO for Startups & New Businesses: An 11 Step Plan

    Discrete content elements – web pages, images, PDFs, videos, social profiles and brand pages, local listings, and off-site (reviews) pages all require on-page optimization. I say high-level because this will help inform your website user experience...

  2. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    Nearly all the respondents (96 percent) find videos helpful when making purchase decisions online – creating a significant opportunity for small businesses to capitalize by offering more video. In fact, 58 percent of consumers consider companies...

  3. Conquering Content Marketing, Step 3: Facing the 'Fans'

    Lisa forgot that Instagram even did video, but she really liked the idea and followed up with, "How about we use the winning videos in a TV commercial? Someone suggested, "What if the contest was about girls taking videos of their favorite outfits...

  4. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    Mochila's infrastructure is the foundation for key NDN services, including Perfect Pixel, which gives our newsroom the ability to remotely embed videos on articles for participating publishers. Inform's rich taxonomy – which includes more than...

  5. 5 Social Media Advertising Trends to Watch for in 2014

    Videos are prominently featured in Facebook feeds organically. Now that the world is shifting their television habits online, this means that the video advertising model must shift with it. Video has proven time and again to have significant impact...

  6. How to Plan Effectively for Content Marketing in 2014

    Online videos You still need to have unique and engaging content such like a viral video and the process behind its development. A well thought out content and PR calendar for 2014 is the engine that will drive your online visibility.