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  1. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    It's easy to be swept up in the hype of controversy about which linking strategy is OK and Matt Cutts' latest cryptic video response. At this point, they can migrate into content marketing – launching social media and email marketing simultaneously...

  2. Can You Build Buzz Like Brands Advertising in the Super Bowl?

    If it's a micro-site or a video asset, people are going to be looking for it via search. Online leaking of some ads to extend buzz (Okinos). Optimize Your Content I hope for a great game and that advertising continues to push our craft forward...

  3. Zuckerberg and ClickZ Live New York: There's a Keynote Combination

    This will include areas such as social media, display, mobile, email, video, digital TV advertising, and more. In a recent interview, ClickZ Live publisher, Mike Grehan said: "Over the past few years SES Conference s basically less of a rebrand and...

  4. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    In the last couple of years, visual content from networks like Pinterest, Instagram, and various micro-video services haa swept through. At the same time, the need for an online presence has never been stronger, while the landscape has never been...

  5. Twitter Speak From @ to Z – Terms & Definitions

    If the tweet has a video, photo, or summary attached, you will even get real-time retweets. or hashtag (e.g.video), you can manually retweet by doing some cutting and pasting, so it would look like this: "RT @sewatch Top 5 Ways to Optimize Your...

  6. Why You Must Optimize and Create Content for More Than Just Conversion-Centric Queries

    The search results were a mix of "educational" destinations – woodworking forums, a YouTube video, Dummies.com, and About.com. Many online businesses have a longstanding strategy of "crowding the register": exclusively optimizing and creating...