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  1. How Can Good PPC Managers Become Great PPC Managers?

    Good PPC managers know their way around tools like Google Analytics and Excel spreadsheets. Knowing how to use and understand analytics data can make you a top-notch PPC manager. While the average person watching a Google video on shopping...

  2. SEO for Startups & New Businesses: An 11 Step Plan

    Add in traditional web analytics and you have a good idea of how well acquisition content is doing. Writers aren't SEO people, neither are analytics people nor developers. I say high-level because this will help inform your website user experience...

  3. 8 Tips for Building Your Internal Content Marketing Strategy

    Analyze your analytics, survey your audience, do social research, interview customers – do it all and create the stories you need to base your content from. Video? Scan them and put them online and give your customers a nostalgic look at what once...

  4. 5 Steps to Building a Results-Driven Multi-Channel Plan for 2014

    The website should always be the ultimate destination for online activity, including social media engagement, email campaigns, video channels, images, etc. We’ll use Google Analytics to illustrate how to use data to make informed decisions.

  5. Twitter Speak From @ to Z – Terms & Definitions

    or hashtag (e.g.video), you can manually retweet by doing some cutting and pasting, so it would look like this: "RT @sewatch Top 5 Ways to Optimize Your YouTube Marketing Efforts Using Analytics sewat.ch/HagErW by @purnavirji Great post!

  6. The Role of #Hashtags in Social Media and Search

    Hashtag.org offers some insight into top trending hashtags on Twitter, however advanced analytics require a monthly fee. The truth is, hashtags are widely misunderstood, misused and abused, as demonstrated in the humorous #hashtag skit video below...

  7. Why You Must Optimize and Create Content for More Than Just Conversion-Centric Queries

    Another way of looking at this is that a significant percentage of branded searches that show up in your analytics may in fact be downstream from an online research process like this one. The search results were a mix of "educational" destinations...

  8. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    View Google Analytics Summit 2013 Keynote Video Google is launching Google Analytics online training for users. Google says it wants to help businesses put together an accurate image of their customers through Google Analytics.

  9. How to Build Your First Content Marketing Strategy

    Or perhaps you have an analytics program (like Google Analytics) installed on your website? It includes everything from blog posts, articles, website copy, letters to customers, and social media posts, to podcasts, recorded interviews, infographics...