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  1. AdWords for Video Makes Reporting More Consistent, Goal-Oriented & Prettier

    According to comScore Video Metrix, Google sites had nearly 2 billion video ads viewed in December 2012. This ability to run the option play has enabled Google sites, driven primarily by YouTube.com, to become the leading video ad property.

  2. YouTube Investment in VEVO Would Strengthen its Top Position in Online Video Rankings

    Earlier this week, the comScore Video Metrix service released data showing that 182 million U.S. Powered by YouTube, VEVO became the most visited US web network in the Entertainment-Music category in its first month of existence with 35.4 million...

  3. AOL Puts Entire Original Video Library on 22 Monetized YouTube Channels

    According to comScore’s Video Metrix for August 2012, YouTube's parent company, Google, and AOL are the two largest video content properties by number of video streams per month, which means this deal brings together the two largest video...

  4. Average American Viewer Watched Over 200 Videos for Almost 22.3 Hours in July 2012

    Online Video Rankings for July 2012, which comScore Media Metrix announced on Friday. By comparison, the July 2012 YouTube partner data from comScore Video Metrix revealed that video music channel VEVO drew 43.9 million viewers, while gaming...

  5. Unruly Unveils Brand Tracker Interactive Infographic for London Olympics

    With a global audience of 917 million monthly unique visitors, Unruly had a worldwide reach of 62.1 percent in April 2012, according to comScore, Media Metrix. She looks at the rise of the social video ad from 2006 to 2012 and notes that videos...

  6. Hulu Buries YouTube With 4x More Ad Views – Are Advertisers Afraid of YouTube?

    I’ve read the latest press release from “comScore Video Metrix, which says that 180 million U.S. Americans viewed more than 5.6 billion video ads in August, with Hulu generating the highest number of video ad impressions at 996 million.

  7. The Sun Never Sets on the Wide, Wide World of Online Video

    According to comScore Video Metrix, almost 1.2 billion unique viewers worldwide watched more than 137.5 billion videos in April 2011. So, in the Chinese market, the #1 video property is Youku, the #2 is Tudou, and the #3 is 56.com, according to...