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Video Online Ad Content Viewing

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  1. AOL Climbs into 2nd Place in Online Video Content Ranking with 71 Million Viewers

    In August 2013, 188.5 million Americans watched 46.7 billion online content videos, while the number of video ad views totaled 22.8 billion, according to comScore Video Metrix. In August 2012, the duration of the average online content video was...

  2. Branded Videos Shared More Than 500,000 Times Every 24 Hours

    During a tour of the new lab last week, Cat Jones, Unruly's Director of Product Innovation, said, "Video is the world's fastest-growing ad format in terms of ad spend, so it's really important that brands have their fingers on the pulse and...

  3. Top Video Trends & Opportunities: Mobile, Social, Ads & TV Everywhere [Report]

    Video ad click rates and ad impressions have remained consistent throughout 2012. Marketers already know people are watching online video more than ever, but what are they watching? Unlike traditional online video, most authenticated video streams...

  4. AdWords for Video Makes Reporting More Consistent, Goal-Oriented & Prettier

    This ability to run the option play has enabled Google sites, driven primarily by YouTube.com, to become the leading video ad property. Select the Branding objective in the “Columns” drop down to see how broadly a video ad was viewed.

  5. Is Super Bowl Advertising Money Well Spent?

    As media companies expand their digital content and ad insertion capabilities, especially in the area of video and mobile, and as advertisers dial in the magic formula between online and offline media spend, it becomes increasingly clear that the...

  6. YouTube Investment in VEVO Would Strengthen its Top Position in Online Video Rankings

    Internet users watched 38.7 billion online content videos in December 2012, while video ad views totaled 11.3 billion. Google sites, driven primarily by video viewing at YouTube, ranked as the top online video content property that month with 153...