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  1. Know Your Platforms: AdWords vs. AdWords Express

    AdWords: If you are looking for robust online advertising – inclusive of text, animated and/or static banners, and engaging video formats – AdWords is the best place to be. AdWords: If you’ve got the time to manage online campaigns – ideally an...

  2. 4 Amazing Things You Simply Must Know About Sensational Headlines

    Our hypothesis at Conductor when it came to why the headline types in our study resonated the way they did was that given the millions and millions of blog posts, emails, video, and social content created on the Internet each day vying for our...

  3. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    With video, white papers, and other forms of content, your job is to simplify complex information and present it a relatable manner. A continuous video series on how to save money for a new home and how to get a loan for that home when the time comes.

  4. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    YouTube has an incredible amount of music content thanks to its music video library, which is fueled by both major and independent record labels. Not to mention that users expect a video search engine to return relevant results for an artist's name...

  5. Kiss Your Ads Goodbye: How Net Neutrality May Impact Content & Advertising

    In realistic terms, most businesses and brands may view this as a fight for streaming video services to take on with cable television and telecom companies. Translation: Rather than the "level playing field" that currently exists, ISPs like Cox...