According to the latest data from the comScore Video Metrix service, 182 million Americans watched nearly 41 billion online content videos in May 2013. The duration of the average online content video was 5.6 minutes, while the average online video...
Search and social media is now being consumed and distributed locally and globally, across multiple devices like mobile and video and in multiple formats such as video and images. Within search results, information tied to verified online profiles...
Much has been written in these columns about the use of online video and how it is becoming essential for any serious brand online. And while not strictly about how to use video, Coursera shows how online video can be used for complex online...
This video shows how to the find the report: Use the terms in this report to learn more about how your customers search for you both in terms and intent to help craft your online marketing strategies.
Thirty-eight percent of viewers spoke to someone in person about the video, showing a social video view to stimulate real life conversation: what starts online becomes interchangeable with real life in the minds of today's consumers.
The feature article talks about mortgages and foreclosures in the San Francisco area and offers previously recorded video interviews of experts talking about the same issue. Here's another example I think rocks because it reuses video content to...
Here's a video with more information about Curalate and how their platform works: It's Time to Add Pinterest to Your Online Marketing Mix. Even though Pinterest can't yet compete with Facebook, it is growing exponentially and in three short years...
Check out their video explanation of Login with Amazon: As an ecommerce driven company, this is an interesting and intelligent move for Amazon, one which raises notable questions for social sites with login services, online business owners, and...
Content can take the forms of live audio, video capture and creation, and editorial on topics that matter to the target industry. Social media is the place where online relationship development happens.
Toronto Content Marketing Association, a LinkedIn group for the content marketers out there who aim to attract, engage and acquire a targeted audience using the written word, video, and SEO. Inbound Marketing Toronto, a peer group for Inbound...
Player Card: A Tweet sized video/audio/media player card. Within 12 months, Twitter will flip the switch to display pictures, video, and associated web content in an effort to compete with media heavy rivals such as Facebook.
But consumers aren't the only ones testing their creativity and video shooting skills with these six second videos; many brands like Taco Bell, Tropicana, and General Electric, have incorporated the platform into their overall digital strategy and...
Online video and social media usage have been consistently rising, and consumers are hungry for video content they can share, like, and tie to their online identity as an extension of their interests and tastes," she said.
Bloomingdale's also misses the boat on video content, which Macy's has already incorporated into their item pages. But how does a store with history back to the 1800s adapt to the new online world? Let's look at a few tactics Bloomingdale's uses in...
The comScore Video Metrix service has just released data that shows 181.9 million Americans watched 38.8 billion online content videos in April 2013, while the number of video ad views reached an all-time high of 13.2 billion.
That can be text, video, infographics, images, whatever you think of and put on your site. Are you showing Google no one is at the helm while you spend all your time focused on cultivating the latest viral video or super infographic?
Video is an excellent form of content marketing that is still under-utilized by small businesses. They fail to see that SEO in 2013 is now integral to online marketing and no longer a standalone activity.
Turning a video interview into a summarized blog post (published and indexed) along with a guide (not published or indexed and used for MA). Turning automation guides into click candy slideshows or images that are published online.
That said, as digital becomes increasingly effective at demonstrating quantifiable results and as video ad inventory grows, we're witnessing a clear paradigm shift that is putting it in the same conversation as TV.
Germany is also in the midst of a battle regarding the use of embedded video on websites. Because an embedded video is simply a link to content on another site, there is no copyright infringement. And again, it's also worth noting that anyone who...
