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  1. The Role of #Hashtags in Social Media and Search

    One of the most effective tools to view the life of a hashtag through links, tweets, photos, videos and people (influencers) across the web is Topsy.com. The truth is, hashtags are widely misunderstood, misused and abused, as demonstrated in the...

  2. How to Build Your First Content Marketing Strategy

    Do you enjoy watching videos or prefer to read blog posts? It includes everything from blog posts, articles, website copy, letters to customers, and social media posts, to podcasts, recorded interviews, infographics, photos, and video.

  3. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    I think what Contently, BuzzFeed, Mashable, and others are doing in the space - having articles/posts/videos created that meet stringent editorial criteria while serving a purpose for the brand - is still very early in the game," said Amy Vernon...

  4. Google Showcases Back-to-School Shopping Trends and Ecommerce Opportunity

    Video also proved to be a popular form of back-to-school research with Google showing more than 205,000 haul videos (people reviewing their purchases) on clothes, supplies and dorm room décor uploaded in the past week.

  5. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Twitter Partners With BBC America to Promote Branded Videos – MashableThe first "in-Tweet branded video synced to entertainment TV series". Going Viral not Required to Succeed – with YouTube’s Lane Shackleton – Ramblings About SEO BlogThe product...