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  1. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Video: Whether they are in response to frequently asked questions or how-to tutorials, videos are a great asset, especially when you want to engage those who learn visually. Videos explaining tough topics "simply put"

  2. SEO for Startups & New Businesses: An 11 Step Plan

    Discrete content elements – web pages, images, PDFs, videos, social profiles and brand pages, local listings, and off-site (reviews) pages all require on-page optimization. I say high-level because this will help inform your website user experience...

  3. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    Nearly all the respondents (96 percent) find videos helpful when making purchase decisions online – creating a significant opportunity for small businesses to capitalize by offering more video. In fact, 58 percent of consumers consider companies...

  4. Conquering Content Marketing, Step 3: Facing the 'Fans'

    Lisa forgot that Instagram even did video, but she really liked the idea and followed up with, "How about we use the winning videos in a TV commercial? Someone suggested, "What if the contest was about girls taking videos of their favorite outfits...

  5. 5 Social Media Advertising Trends to Watch for in 2014

    Videos are prominently featured in Facebook feeds organically. Now that the world is shifting their television habits online, this means that the video advertising model must shift with it. This ad unit is still in testing at Facebook and the video...