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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    Producing video content that complements and links to the new content (assuming that the content for the campaign is not a video) can provide greater visibility, especially in video search results and video sites like YouTube, which is the second...

  2. 5 Key Takeaways From a Successful Social Media Campaign Built on Human Connection

    Note the significantly higher probability of purchase from customers who engaged with video and social media in the graphic above. The #TDThanksYou video tells the story of how in one moment, representatives returned the human element to the...

  3. How to Optimize Your Content Strategy With Social Listening

    Instagram and other photo/video based social networks contain a significant amount of conversations related to yoga. Social media has grown drastically in the past decade. If you aren't familiar with social listening, sometimes called social media...

  4. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    With video, white papers, and other forms of content, your job is to simplify complex information and present it a relatable manner. Video: Whether they are in response to frequently asked questions or how-to tutorials, videos are a great asset...

  5. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    You can link your YouTube account directly to your AdWords account and run video ads. But that doesn't mean that they shouldn't be in your media mix. As with any expansion, you need to reach beyond your comfort zone, while clearly marketing your...