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  1. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    It's easy to be swept up in the hype of controversy about which linking strategy is OK and Matt Cutts' latest cryptic video response. Small businesses that are just starting online marketing distrust the newness and complexity of the Internet.

  2. Zuckerberg and ClickZ Live New York: There's a Keynote Combination

    This will include areas such as social media, display, mobile, email, video, digital TV advertising, and more. In a recent interview, ClickZ Live publisher, Mike Grehan said: "Over the past few years SES Conference s basically less of a rebrand and...

  3. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    In the last couple of years, visual content from networks like Pinterest, Instagram, and various micro-video services haa swept through. The potential to make a real ROI impact with your company's online marketing initiative is greater than ever.

  4. Twitter Speak From @ to Z – Terms & Definitions

    or hashtag (e.g.video), you can manually retweet by doing some cutting and pasting, so it would look like this: "RT @sewatch Top 5 Ways to Optimize Your YouTube Marketing Efforts Using Analytics sewat.ch/HagErW by @purnavirji Great post!

  5. Why You Must Optimize and Create Content for More Than Just Conversion-Centric Queries

    The search results were a mix of "educational" destinations – woodworking forums, a YouTube video, Dummies.com, and About.com. Another way of looking at this is that a significant percentage of branded searches that show up in your analytics may in...

  6. Search Revenues Hit $8.7 Billion in First Half of 2013

    Digital video is also on a positive trajectory, delivering avid viewership and strong brand-building opportunities. Despite concerns about ad spend being down, the Interactive Advertising Bureau has released a report that makes the online...

  7. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    billion will be spent on content marketing, video marketing, and social media in 2013. Lee Odden, Author of "Optimize" and CEO at TopRank Online Marketing, explains the thought behind the tweet:= But is it also one of the most overused and abused...