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  1. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    It's critical for brands to encourage more down-the-funnel conversion events – such as signups, video views, or in-app purchases. Google's response to the evolving multi-device world was a step to better align its advertisers with the future of...

  2. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    It's easy to be swept up in the hype of controversy about which linking strategy is OK and Matt Cutts' latest cryptic video response. Local TV advertising: 1 percent As the cost-per-lead of PPC advertising becomes too high, the agency should...

  3. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Content (words, images, video) is the mission critical asset that binds. Video content drives conversions: Mass video consumption within the media and entertainment industry drives mobile conversions at a rate that exceeds desktop conversions: 1.6x.

  4. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    She enthuses, "We launched TrueView video ads in test markets we had been tracking for several years due to a high propensity to travel to Oklahoma, but we could never afford to reach them because they were too expensive to buy television in and...

  5. Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

    This video shows how to the find the report: For example, if someone is searching for "blueberry muffins" we have to be prepared to understand if they are looking for a recipe or a local bakery that sells blueberry muffins.