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  1. Search Revenues Hit $8.7 Billion in First Half of 2013

    Revenue from search ads still continues to rise, despite concerns that changes to Google AdWords (the switch to enhanced campaigns) might have caused a reduction or shift in ad investments. Digital video is also on a positive trajectory, delivering...

  2. 2 Specific Strategies to Build Trust With Extra Cautious Prospects

    The figure was so low that Google AdWords was an ROI-negative advertising medium. After interviewing the client, analyzing data from form submissions, analytics, email signups, and AdWords, it was determined that prospects were arriving at the site...

  3. Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

    For each keyword we can assign a match type, which basically determines how broad or narrow a user's search query will match to the keyword in our AdWords account. Keywords connect a searcher's search terms to relevant ads created in AdWords.

  4. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Going Viral not Required to Succeed – with YouTube’s Lane Shackleton – Ramblings About SEO BlogThe product manager from YouTube's monetization team chats with Eric Enge about being successful on YouTube, the role of organic search, AdWords for...

  5. YouTube Now Gets More Than 1 Billion Unique Visitors Every Month

    Gunnard Johnson, Google's Advertising Research Director, posted a related story on the AdWords Agency Blog to explain what's powering YouTube's growth. Creation: Gen C is deeply engaged with online video, watching, creating and uploading videos on...