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  1. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Advertising (ad impressions, clicks, traffic) Advertising Value - Search Web Traffic Referrals: e.g.social reviews or comments ranking in search results) GOAL: Drive More Web Traffic, Reduce Ad Costs search referral clicks to website X $_____ (PPC...

  2. Is Super Bowl Advertising Money Well Spent?

    Should I supplement my Super Bowl ad spend with online video to reach a more affluent and targeted audience with more measurable results? As media companies expand their digital content and ad insertion capabilities, especially in the area of video...

  3. Online Video Ad Spending Increased 27% in 2012; Projected to Grow Another 47%

    A new research report from online video advertising company Adap.tv has found that online video ad spending has rose 27 percent in 2012. Adap.tv says the increase in online video ad spending came with a push to bring broadcast TV and online video...

  4. Holiday Season Search Trends of Top U.S. Retail Brands

    When it comes to ad keywords, Best Buy is taking the route of bidding on their own keyword which has a massive search volume of over 9 million per month. Additionally, Best Buy is bidding on some specific items that they carry such as “ipad 3...

  5. Mobile Ad Spend to Hit $1 Billion, Media & Search Ads Expanding [Report]

    While it still holds a very small portion of the mobile ad market (at 4.7 percent currently), eMarketer predicts video "will grow at a compound annual rate of 69 percent between 2010 and 2015," reaching 9 percent of ad spend (an estimated annual...