This video shows how to the find the report: Keywords and match types has become more complicated over the years, yet its mastery is also critical to PPC advertising success. Use the terms in this report to learn more about how your customers...
At the recent Google I/O conference, several new categories were announced, including music, video games, books, TV episodes, public transportation, and research cards – a custom category based on specific niche topics you've shown interest in by...
Twitter Vine launched earlier this year, giving Twitter users the ability to capture six seconds of mobile video and share on Twitter through its app for iPhone and iPod touch (with a newly released Android app).
Player Card: A Tweet sized video/audio/media player card. Within 12 months, Twitter will flip the switch to display pictures, video, and associated web content in an effort to compete with media heavy rivals such as Facebook.
Vine is also proving to be a real hit with brands looking to utilize social video as part of their digital marketing strategies. Join the discussion at the Video Optimization roundtable to learn, network and share information with your peers and...
If you want to show a friend a funny video on YouTube, are you more likely to gather around your laptop or pass around your tablet? Other reports support this finding, including this one from independent research publication, Marketing Charts...
Campaign Management -- includes development or repurposing of content (creative, video, short and long-form. Every five years or so, we see the emergence and maturity of something really significant in the ever-changing world of marketing.
Online video, done correctly, meaning with the brand in mind and well thought out for target engagement needs to be a crucial component of any online marketer’s social media marketing program. And content that is feature-rich, like online video...
Is it the product preview video content, the case studies, the infographics, or none/all of the above? Everyone's talking about content marketing these days. OK, maybe not "everyone," but certainly a whole bunch of people are doing so within the...
YouTube's Ad Leaderboard joins the Mashable Global Ads Chart, which is powered by Unruly, and the Visible Measures Top 10 Viral Video Ad Campaigns Chart, which is published on Advertising Age. Do Online Video Advertisers Really Need Another Chart?
In a new Webmaster Help video, Google's Distinguished Engineer Matt Cutts reveals five of the biggest basic SEO mistakes webmasters make, and suggests a few ways to improve your website. Here's the full video:
Beyond Engagement: Harnessing the Power of B2B Video Marketing: In this session, you will learn some of the fundamentals around online B2B video marketing, including how to get the most exposure for your video, how to use video to move the...
VIDEO YouTube is testing a new auto-generated playlist feature called YouTube Mix to aid in video discovery – The Next WebService lets you watch 50 videos continuously. Here's the video: PPC for B2B on LinkedIn, Twitter, and Facebook – ClickZAs we...
For example, publishing a video is “owned”, yet “earned” content that generates shares, comments, likes, etc.accompanied by related advertising initiatives has transformed what marketers may have traditionally called “channels” to “networks” rich...
The increased availability of digital video also means more overall screen time for consumers, presenting more marketing touchpoints and opportunities. While video monetization rates aren't cheap and prices are increasing, 7 out of every 10 digital...
Facebook Seeks 7-Figure Price Tag for Summer Debut of Video Ads – Advertising AgeSeeking $4 million in new video ad business per day, advertisers will have to pay Facebook $1 million for a 15-second slot when they debut in June or July.
Predictions are that global online video advertising spend will rise to $10 billion by 2015, with Internet ad spend expected to account for 59 percent of the growth in total ad spend between 2012 and 2015.
Based on data recorded by the Adobe Marketing Cloud customers, video consumption has grown dramatically over the past two years. Brands should create more video for use in social marketing and publishers should increase social media marketing...
VIDEO GM Returns to Facebook Advertising After Public Split a Year Ago – Advertising AgeNo details on why GM is back, or how much they'll be spending. Foursquare Planning to Offer Check-in Data to Target Ads on Other Platforms – Advertising Age
This is true for all types of websites, whether you want your visitors to make a purchase or donate so you can increase revenue, download a white paper so they can learn more about a specific topic, watch a video, spend more time engaging with the...
