Matt Cutts admitted it on video back in 2009, and my colleague Caragh McKenna spoke about it at SES London. AFC doesn't always qualify as a candidate for QDF, but time factors can define awesome, especially for rich media content, such as trending...
In a new Webmaster Help video, Google's Distinguished Engineer Matt Cutts reveals five of the biggest basic SEO mistakes webmasters make, and suggests a few ways to improve your website. Here's the full video:
Beyond Engagement: Harnessing the Power of B2B Video Marketing: In this session, you will learn some of the fundamentals around online B2B video marketing, including how to get the most exposure for your video, how to use video to move the...
Would it work best as a video, an in‐depth report, an interactive piece, a blog post, an infographic or something else? As an example, Grasshopper, sellers of virtual phone systems, launched their Entrepreneur Movement and created a short but...
VIDEO YouTube is testing a new auto-generated playlist feature called YouTube Mix to aid in video discovery – The Next WebService lets you watch 50 videos continuously. Here's the video: Social Marketing Platforms Will Allow Brands To ‘Buy Into...
At minimum, you'll need to catalog by ID, URL, title, type (web page, PDF, video, etc.relevance (will it make the transition? Our Work page features a comprehensive timeline with images and video to boot.
The YouTube Comedy Week, taking place May 19-25, will feature seven days of video laughs and feature Sarah Silverman, Rainn Wilson, Michael Cera, Vince Vaughn, and Seth Rogen, according to the AP. The Brooks event will be the festival's only "live...
For example, publishing a video is “owned”, yet “earned” content that generates shares, comments, likes, etc.accompanied by related advertising initiatives has transformed what marketers may have traditionally called “channels” to “networks” rich...
But when multimedia was added to the press releases it made for a great point – multimedia, in particularly video – gets results – 30 percent more views than either photos or text-only. With little more than a smartphone and some video editing...
Email is great for HARO interviews, phone even better, and where people are really interesting, a Skype video interview can be very compelling. Say you need to write about "agile marketing" in startup companies, but you don't have a good grounding...
The increased availability of digital video also means more overall screen time for consumers, presenting more marketing touchpoints and opportunities. NewFronts") have been dominating my conversations as of late, with a lot of it revolving around...
Twitter Partners With BBC America to Promote Branded Videos – MashableThe first "in-Tweet branded video synced to entertainment TV series". YouTube for iOS gets access to live streams, My Subscriptions feed, video queuing for TV playback, and more...
Unruly, a video technology company, today launched a real-time analytics dashboard that allows advertisers to gauge the social impact of their current and previous social video strategies versus their competitors.
Based on data recorded by the Adobe Marketing Cloud customers, video consumption has grown dramatically over the past two years. Brands should create more video for use in social marketing and publishers should increase social media marketing...
VIDEO Here's a quick recap of search and social marketing news and tips from the past week. Google has safer results than Bing, Yandex, and Blekko. GM likes Facebook ads again. INDUSTRY Bing Delivers Five Times as Many Malicious Websites as Google...
Create a tutorial: Video tutorials perform consistently well on YouTube. Then, you're not alone as this dopey video has nearly 5 million views. Your marketing efforts need to reflect the realities of 2013, which doesn't include any spammy SEO.
Angie Schottmuller (@aschottmuller), director of interactive strategic planning and optimization, Three Deep Marketing, began her SES New York 2013 session by discussing how people take specific actions on your site, whether it's an RSVP, watching...
International AdWords expert Brad Geddes, founder of Certified Knowledge, joined the conference via video chat on Skype. Several pay-per-click marketing leaders gathered in Austin, Texas, for HeroConf this week and shared their top tips and tricks...
Create another list of things you believe are important to your business – resource guides or whitepapers or customer testimonials or a really great video about whatever it is that you do – and pick one you'll work on this month.
This is true for all types of websites, whether you want your visitors to make a purchase or donate so you can increase revenue, download a white paper so they can learn more about a specific topic, watch a video, spend more time engaging with the...
