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Video Marketing

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  1. Search Top Priority Among SMBs [Study]

    As you'll see in the chart below, social media, mobile, broadcast and cable, and video priority ranges from 45 percent to 40 percent. In an effort to determine the priorities of small and medium-sized businesses (SMBs) for the coming year, BIA...

  2. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    Most users frantically try to pause the video or at least mute the audio. My recommendation is to make sure users trigger the video and/or audio. And there are times that I’ve seen multiple video ads on one page, and both have started playing!

  3. SEO Is No One-Trick Pony

    Once you have developed a list of targeted keywords, you must determine how these keywords match up with content that you current have on your website (or other properties – see Social Media Marketing) and what content you may need to develop...

  4. "Content Performance Marketing" – 3 Steps to Future Success

    One great example of answering these types of queries with in-demand content is Nordstrom and its how-to video on scarves, answering the query "how to tie a scarf. Being able to perform the best practices of on-page optimization or video...

  5. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    Adapt your content delivery to use more video, detailed lists, etc.based on the types of content that lead your campaign groups to convert. These behavior patterns may include things like a user downloading an e-book, spending several minutes on...

  6. The Challenge of Enterprise Link-Building in a Content Marketing World

    Producing video content that complements and links to the new content (assuming that the content for the campaign is not a video) can provide greater visibility, especially in video search results and video sites like YouTube, which is the second...