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  1. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    In an attempt to provide insights related to ABC's (Acquisitions, Behavior, and Conversions), Google said they thought they could do better delivering insight related to Goals, Pages and Traffic. Google Analytics offers the following additional...

  2. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    GOAL: Market Research, Improve Customer Satisfaction, Reduce Research Costs brand online insights/comments X _____% focus group insight quality X $_____ equivalent focus group cost / _____(#) insights from average focus group...

  3. Putting Search in Focus: Trends to Watch in 2013

    If you are planning your list of New Years Resolutions and time management or productivity is an issue; you can glean insight from Zwicky’s daily routine. Hopefully, you’re attending a conference (and spending the money to get there) to hear or see...

  4. Search Marketing Thought-Leadership Recap, May 2010

    Online Video Analytics: YouTube Insight - Advanced Techniques by Greg Habermann Paid Search Management: Campaign Organization, Part 2 by Jeremy Hull So below is a full recap of our expert contributions for the month of May, 2010.

  5. YouTube Videos Now Part of Google Maps Search Mix

    Google Launches YouTube Insight - Google Analytics Lite Upload the video to YouTube. YouTube video appears in Google News Since the Photos and Videos tab lies right along with the Reviews tab, an online video is also great online reputation...

  6. Highlights from the SEW Blog: March 24-28, 2008

    Google Launches YouTube Insight - Google Analytics LiteToday Google video search engine YouTube launched a free Web analytics tool. However, your boss or client may need to be convinced that investing in another layer of content management system...