Last month, we looked at the U.S.mobile ad revenue forecast, drilling down on search's growth and dominance among ad formats (i.e.search, display, SMS, video). Drilling down, location targeted ads now represent under half of mobile ad dollars...
It's perfect for profiling individual sites or, when planning a display campaign, drilling down by country, age group, interest etc.and finding a list of sites that fit your target audiences – and then filtering down to those that are in the...
By drilling down on gender, location, and age ranges of your target audience, you can get some great ROI. Learn about PPC management, keyword research, search engine optimization (SEO), social media, local, mobile, link building, duplicate content...
Seattle is the place to be for Drilling Down on Local Marketplaces this week (April 30 - May 2). ClickZ Campaign '08 editor Kate Kaye (just promoted to ClickZ senior editor), will speak on two panels during the Kelsey Drilling Down Local conference.
Additional note: These topics will be discussed in depth at The Kelsey Group's Drilling Down on Local conference, April 30-May 2 in Seattle, Washington. But local could be the dark horse that silences questions of video's impact in blended search...
Many IYPs that spoke at The Kelsey Group's Drilling Down on Local conference -- including Yellowpages.com and YellowBook.com -- expressed a pressing interest to do this. Yesterday, local video ad and distribution provider Spot Runner announced a...
Video and Mobile Search Take Center Stage - At The Kelsey Group's recent Drilling Down on Local conference, the local search buzz was all about video and mobile. Mobile, Video Star at Kelsey's Local Search Show At The Kelsey Group's recent...
The intersecting points of Web 2.0 and local search were spotlighted throughout The Kelsey Group's Drilling Down on Local '07 conference late last month. Local video advertising also represented a prominent focal point throughout the conference, as...
At The Kelsey Group's recent Drilling Down on Local conference, the local search buzz was all about video and mobile. SEW blogger and Kelsey Group analyst Michael Boland breaks down some of the highlights from the recent conference in today's...
IAC's Horan Shares Local Strategies Peter Horan, CEO of IAC/InterActiveCorp Media and Advertising, shared elements of IAC's local content strategy in his keynote address Wednesday at the Kelsey Group's Drilling Down on Local '07 event
Local Video Advertising on the MoveAt The Kelsey Group's Drilling Down on Local '07 conference, video took center stage, with a palpable difference from past shows in the amount of chatter on and off the stage about local video advertising.
Local Video Advertising on the MoveAt The Kelsey Group's Drilling Down on Local '07 conference, video took center stage, with a palpable difference from past shows in the amount of chatter on and off the stage about local video advertising.
After catching my breath after The Kelsey Group's Drilling Down on Local '07 conference (and catching up with other things), it's (finally) time to recap the biggest theme I took away from the show; local video advertising.
