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  1. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    By associating phone calls back to ads and keywords, marketers can discover what works to keep the phone ringing and optimize ad buys accordingly. It's critical for brands to encourage more down-the-funnel conversion events – such as signups, video...

  2. Foursquare Self-Serve Ads Now Open to All Local Businesses

    Ads appear when users first open the Foursquare app; they may see an ad based on their usage, location and history. The ad creation process is relatively straightforward. We've had over a million ad impressions during the private beta, and that was...

  3. 10 Google Analytics Custom Events That Track the Untrackable

    Category: Events are best organized into different categories depending on the behavior or functionality they track (e.g.video, ads, links, etc. Examples of these would be referral programs, ad deals, and any other cases in which users leave your...

  4. What on Earth is a Nexialist and Why Are They So Good at Link Building?

    If you’re already producing video as part of your marketing, and your efforts are sophisticated enough to track resulting engagement and lead generation – watch what happens when your focus changes from just features and benefits to creatively...