Google Places For Business Gets Its Own iPhone App For Managing Listings [Update: Google Removed App] – Search Engine LandThe app was accidentally released early, no word on when/if it will actually be available again.
Facebook Seeks 7-Figure Price Tag for Summer Debut of Video Ads – Advertising AgeSeeking $4 million in new video ad business per day, advertisers will have to pay Facebook $1 million for a 15-second slot when they debut in June or July.
Structured Data, Google Highlighter, and How Can They Help Your Business – ClickZIf you're a small business, Google has actually made it pretty darn simple, easy, and cheap to implement structured data on your site if you have any kind of event...
The creation of content in whatever form, be it books, music, images, video, apps or games for the purposes of marketing and increasing your exposure, profits and brand is far from a new one. This will be the first time that this many Meetup groups...
Many of your customers have posted positive reviews on your Google+ page; your email is full of correspondence (after your new video hit YouTube) regarding how much your customers love your business ethics and your service.
Create videos – people love to consumer reviews, news, funny stuff, etc.via video. It’s important that business owners understand social is a broad communication medium in use by their customers. It’s this positive reaction a business should seek...
There's no pressure for video or photos, and there are a host of applications that you can use to make Twitter work better for you. Pinterest is personally the network that I like the least although I'm not a big fan of images or video anyway, as I...
Instead of using QuickTime, the business owner could be embedding their own Flash video player, their YouTube videos, a hero image that links to a video page, etc. I explained that the company’s goal is to build up more credibility in Google’s eyes...
External link building including press release optimization training, directory submissions (high quality, paid directories only) and partner links with whom the company has a valid business relationship.
Local and Mobile and Video Google is a source of "big data" and hence looking into how to access that data, refine that data, and secure that data became a massive priority for enterprise type business.
Most Plussed: #Winner How to Implement Video Microdata for Google & Schema.org by Terry Van Horne Google Penguin Update: 5 Types of Link Issues Harming Some Affected Websites by Danny Goodwin Achievements: 1st Most Liked Article (all Categories...
SERPs now not only include blue links but also images, video, places, and news, among others. Success and value based metrics: This is every metric that measures success as defined by you and your business – goals, business outcome, sales...
Video, social, mobile, local rankings all require much than a singular technical approach. Using content marketing as content bait is also not a good strategy long term – especially if you simply aim to use it to create a quick link or perceived...
Focus on your customers - record a video with fun facts about your customers: this percentage are local, this percentage are business people, this percentage visit us at least twice a month, etc. Use SurveyMonkey or Google Docs to survey your...
If you had “completed” an SEO effort several years ago, you might not have been taking advantage of “new” opportunities such as local, news SEO, video SEO, shopping feed optimization or even blogging/social promotion.
An "action" constitutes any task the user could do on the page – a link, a like, a share, a video view, a form submission, a menu expand, or any other tap/click/swipe gesture. The top mobile user action for both SEO and PPC is making a phone call...
Claim, verify, and update your Google Local Business listing. Build a Google+ page for your business and follow businesses that are related to your product or service niche. A clean and relevant incoming link profile is important; cleaning up bad...
Create more videos: Any business can educate their prospects through video and videos don't need to be high cost studio material. How can a business protect itself from the potential crush of Penguin or the next Google algorithm change?
For example, one top retailer ranks very highly on Google for search queries such as “microwaves”, “refrigerator”, “washer and dryer”, “video camera”, “printers”, “digital cameras”, and “laptop computers’.
Post them on YouTube, embed the YouTube code on your site, transcribe the video with a cheap tool like CastingWords, post the transcribed content on your blog for search engines to grab. Given that YouTube is the world's second largest search...
