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  1. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    As always, there are contradicting viewpoints on small business SEO and the guidance from Google is, well, confusing at best. It's easy to be swept up in the hype of controversy about which linking strategy is OK and Matt Cutts' latest cryptic...

  2. How to Build Your First Content Marketing Strategy

    Google's recent Penguin algorithm updates have forced many business owners to take a hard look at their content strategy and link portfolios. It includes everything from blog posts, articles, website copy, letters to customers, and social media...

  3. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    Business details such as phone numbers, store hours, payment options, and video are especially relevant to mobile users. Google Apps: The Apps link on the Google Search app homepage routes users to the full suite of Google applications, increasing...

  4. Google Penguin 2013: How to Evolve Link Building into Real SEO

    Last week Google announced the removal of thousands of link selling websites and we are hearing of a manual spam penalty against Sprint this week. Video is an excellent form of content marketing that is still under-utilized by small businesses.