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  1. Know Your Platforms: AdWords vs. AdWords Express

    AdWords: If you are looking for robust online advertising – inclusive of text, animated and/or static banners, and engaging video formats – AdWords is the best place to be. Although the platform doesn’t contain advanced ad formats, you will still...

  2. SEO Is No One-Trick Pony

    Once you have developed a list of targeted keywords, you must determine how these keywords match up with content that you current have on your website (or other properties – see Social Media Marketing) and what content you may need to develop...

  3. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    These behavior patterns may include things like a user downloading an e-book, spending several minutes on your services pages, or watching more than 75 percent of a particular video on your website. Adapt your content delivery to use more video...

  4. The Challenge of Enterprise Link-Building in a Content Marketing World

    Producing video content that complements and links to the new content (assuming that the content for the campaign is not a video) can provide greater visibility, especially in video search results and video sites like YouTube, which is the second...

  5. New Google Mobile Alert: Websites Using Flash May Not Work on Your Device

    Your video can't play because you don't have the required Flash player. After you spent 20 minutes combing through search results trying to find the right video it would have been nice to know which videos you would be able to text to Peggy so that...

  6. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Video: Whether they are in response to frequently asked questions or how-to tutorials, videos are a great asset, especially when you want to engage those who learn visually. A continuous video series on how to save money for a new home and how to...

  7. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    You can link your YouTube account directly to your AdWords account and run video ads. The "80/20" rule means that 80 percent of your traffic/sales are generated by 20 percent of your keywords. Even though this happenstance is commonplace, there is...