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  1. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    You can link your YouTube account directly to your AdWords account and run video ads. Just within Google's service offerings you have a few distribution channels: Google Search, Search Partner Network, Google Display Network, YouTube, and Gmail...

  2. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    In response, the video search engine is flexing its Google-backed muscle, threatening to take down videos from acts like Adele, Arctic Monkeys, and Vampire Weekend if their labels won't agree to license their content to YouTube for the new music...

  3. Videos Dominate Universal Search Results 65% of the Time [Study]

    Increasingly, the SERPs display at least one video result, Searchmetrics said. The number of news sources showing in universal search results slightly decreased in 2013, and Searchmetrics said Google's Hummingbird infrastructure may have something...

  4. Google Brings NHL, NBA Video Highlights to Search Results

    Google has launched a new feature that allows sports fans to see video highlights from the previous night's game when they search for the team name. The video is embedded at the top of the search results, with the score in a box on the left and the...

  5. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    See Matt Cutts' video below. So site owners wind up with this listing in Google's search results: So duplicate content is just taking the words from one page to another, and then Google sees this and filters out one of the results, right?

  6. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    For example, the same PDF can be formatted as a video or even a podcast. The latest updates from Google (e.g. Dynamic content through marketing automation solution can help you create this type of testing, but it requires enough volume to make the...

  7. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    A series of themed "Champagne Roundtables" will give you the opportunity to ask questions, network, and listen to conversations on topics including paid social, paid search, SEO tools and technology, web analytics, local search, video SEO, and...