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  1. Digital Asset Management Strategies to Grow Your Audience

    How could each component of the conversion from podcast to video could be leveraged for a wider and quite often new audience? This is important on this project because YouTube only allows 15 minute segments and the podcast is generally over an hour...

  2. Did-It Does It Again - Uninformed Controversy As Publicity

    Podcast optimization - well podcasts are now videos and most are hosted on YouTube. There are plenty of sessions about them - try "Video Search Engine Optimization: 2009 and Beyond". Mobile Marketing Strategies" and "SearchAppalooza - Kick-Ass Apps...

  3. Social Media Marketing 101, Part 2

    Do you need to produce a video or a podcast before you start the campaign? To start the conversation mining process, you should subscribe to RSS feeds of news alerts related to your company and brands on Google News, as well as saved searches on...

    Published
  4. SearchDay: Google AdWords Editor a Great Tool for Content

    If you're looking for more advice from David, you can find it via his brand-spanking-new podcast airing on Webmasterradio.fm beginning today, "PPC Rockstars. PPC Advice, Podcast StylePosted by Kevin NewcombIf you're interested in pay-per-click...

  5. The Other PR that influences search ranking

    A good press release with the links, podcast and video gor picked up in some major media sites. The podast was registered at podcast sites. Our panel at SES NYC yesterday was about how to get authoritative links and what that can do for your search...

    Published
  6. Lee Odden of TopRank Online Marketing at SES London 2008

    At SES New York 2008, he's speaking at the session, Beyond Linkbait: Getting Authoritative Online Mentions, and will be moderating the Podcast & Audio Search Optimization session. In his spare time, he did a video interview with Adam Lasnik of...

  7. Schedule optimization for SES New York

    Podcast & Audio Search Optimization am-12:15pm Video Search Optimization In other words, Google (6.2 billion searches a month) is the #1 search engine, Yahoo! billion) is #2, YouTube and all other Google “expanded” search sites (1.6 billion) would...