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  1. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    Nearly half of all mobile searcherssay they would be more likely to turn to another brand if a business lacks a phone number in its search results. It's critical for brands to encourage more down-the-funnel conversion events – such as signups...

  2. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    In combination with anemic (or non-existent) video sales at the local level, video was often an upside-down business. The top four U.S.online video content properties in comScore's December 2013 U.S.online video rankings are well-known brand names...

  3. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Content (words, images, video) is the mission critical asset that binds. Video content drives conversions: Mass video consumption within the media and entertainment industry drives mobile conversions at a rate that exceeds desktop conversions: 1.6x.

  4. VeryPink Uses YouTube TrueView In-Search Ads to Reach Knitters for 3 Cents a View

    Her upbeat, professional personality is definitely a competitive advantage, augmenting her freemium business concept featuring free, entertaining, clear, concise video instruction thanks to YouTube. She takes the time to transcribe each video so...