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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    An example of an autoplaying video ad, plus other serious ad problems: So, you have a surge in visits from Google organic and many of those users are experiencing deceptive or aggressive ad tactics. The ad team monetizes that traffic.

  2. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    You need to fully understand which keywords belong in your golden corral; segment those terms into specific ad groups and campaigns; monitor and optimize them precisely. You can link your YouTube account directly to your AdWords account and run...

  3. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    In response, the video search engine is flexing its Google-backed muscle, threatening to take down videos from acts like Adele, Arctic Monkeys, and Vampire Weekend if their labels won't agree to license their content to YouTube for the new music...

  4. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    Search is a huge driver of business (search accounted for 43 percent of all Internet ad revenues in 2013, $18.4 billion, according to the Interactive Advertising Bureau) but is extremely complex, so attending a Search Engine Strategies event is a...