Are you showing Google no one is at the helm while you spend all your time focused on cultivating the latest viral video or super infographic? That can be text, video, infographics, images, whatever you think of and put on your site.
Video is an excellent form of content marketing that is still under-utilized by small businesses. Google has just rolled out Penguin 2.0, a large algorithmic update promising to go “deeper” than the 2012 Penguin release, which put a hurting on...
Then in a Google Webmaster Help video, Cutts went into more detail on what Penguin 2.0 would bring, along with what new changes webmasters can expect over the coming months with regards to Google search results.
Turning a video interview into a summarized blog post (published and indexed) along with a guide (not published or indexed and used for MA). Well, if you know how often a typical SEO/PPC lead is going back to Google and using a particular search...
Germany is also in the midst of a battle regarding the use of embedded video on websites. Because an embedded video is simply a link to content on another site, there is no copyright infringement. And again, it's also worth noting that anyone who...
If you already have an AdWords account, then go to adwords.google.com/video to create a new video ad campaign. For more advice on how to format your video for the best success on search engines before you upload it, see "12 Valuable Tips for Video...
For a brief recap of the new image features, check out the following video: Here's how the Search Engine Watch Google+ page looks upon arrival: If you've visited your Google+ account in the past day, you may have noticed Google's big announcement...
Soldiers and family members can video-chat, companies can collaborate and experts can render much needed assistance, all without geographic constraints. In "Can Google be Trusted to Do No Evil? I talked about how Google+ provided a hub by which...
The latest Google Webmaster video features Distinguished Engineer Matt Cutts talking about what webmasters can expect to see in the next few months in terms of SEO for Google, particularly changes combating black hat web spam from many different...
Google tugs at the heartstrings of people everywhere with a new Mother's Day video. The video (below) is just one of many emotionally charged ads Google has come to be known for. The complex machine was designed with the idea, what "if Google the...
And content that is feature-rich, like online video (YouTube – a Google product) and images supported with text gains ultimately more exposure. The Google+ Hangout real-time video application is another major bonus to Google+ as a B2B social network.
Is it the product preview video content, the case studies, the infographics, or none/all of the above? There are a number of good free and premium platforms out there to gather and analyze actual demographic, psychographic, behavioral, and social...
In February, Google filed an appeal in Russia to challenge the censorship of a YouTube video deemed unlawful. How to cut a vein" is the (paraphrased) title of a video that sparked a legal suit between Google, its subsidiary YouTube and Russian...
Until recently users saw a feed on their homepage with single video posts. The goal of the adding more videos to the feed is to increase user engagement and video watch time by providing more personalized content that users are likely to click on...
In the video, one man even refers to his city as Google, Kansas. The challenge site's home page offers other reasons to choose Bing, including their "smart and always fresh" home page, video previews and translation service.
To add more usefulness to your post, supplement it with relevant images of yoga positions and where possible, embed a short video explaining how that pose is achieved (more on this in Item#6 below). What one person might like to see as a video...
Just because a patent issues that has somebody’s name on it or someone who works at search quality or someone who works at Google, that doesn’t necessarily mean we are using that patent at that moment,” Cutts said in the video.
AMV BBDO created a video detailing how this campaign worked and why they decided to target those misspelling search terms. However, the majority of the misspellings from AMV BBDO and the ones shown in the video did not tend to be highly competitive...
While the number is small, it is pretty substantial when comparing it to the other integrations in 2012 (video content 62 percent; images 32 percent; maps 7 percent; shopping 5 percent), some of which do not usually have nearly as high CTR as news...
AFC doesn't always qualify as a candidate for QDF, but time factors can define awesome, especially for rich media content, such as trending video or photos. Matt Cutts admitted it on video back in 2009, and my colleague Caragh McKenna spoke about...
