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  1. 3 Keys to Activating an Audience with Smarter Content

    The holy grail of content marketing is to make the process as predictable, repeatable, and scalable as the 30-second television spot or the banner ad without giving up the organic authenticity that distinguishes good branded content from marketing...

  2. SES New York Keynote Speaker Says Internet is TV’s Best Friend

    MP: Apple TV, Roku, Boxee TV, Google TV, Samsung Smart TVs, etc.stream online video (that was once relegated to our computer screens) onto the “big screen” of our living rooms. While the notion of TV everywhere lets us watch TV at will regardless...

  3. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Advertising (ad impressions, clicks, traffic) Advertising Value - Search Web Traffic Referrals: e.g.social reviews or comments ranking in search results) GOAL: Drive More Web Traffic, Reduce Ad Costs search referral clicks to website X $_____ (PPC...