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  1. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    However, SEO is the worst place for a small business that is moving from word-of-mouth marketing to online marketing due to uncertainty, ROI time frame, and complexity. It's easy to be swept up in the hype of controversy about which linking...

  2. 5 Steps to Building a Results-Driven Multi-Channel Plan for 2014

    As illustrated by the data, this particular organization did not have an active social media program during this time frame. An orchestrated optimization and deployment of owned assets (website, social media, blog, PR, video, images, etc.amplifies...

  3. Matt Cutts on How to Guest Blog Without Looking Like a Spammer to Google

    Bottom line: if you're doing a guest blogging campaign, you definitely want to do it in moderation so you don't have many guest blog posts appearing within a short time frame. In the latest webmaster help video, Google's Distinguished Engineer Matt...

  4. Welcome to AdWords Enhanced Campaigns: Top Tips From the Experts

    If I see North Carolina and Minnesota doing far better than the norm, but over a short time frame on moderate volumes, I'm not going to adjust regional bids unless it's an open and shut case. YouTube video campaigns are getting an enhanced upgrade...

  5. Branded Videos Shared More Than 500,000 Times Every 24 Hours

    This 7 percent uplift suggests that video viewers are in a more receptive and attentive frame of mind following a recommendation, allowing brands that produce and distribute social content to benefit from closer communication with their audiences.

  6. Landing Page Optimization: How to Identify Testing Opportunities

    This ends up being very helpful in the conversation because you frame the issue in a way that they already understand and likely already thinking and talking about. This is true for all types of websites, whether you want your visitors to make a...

  7. Search Marketing & the Fine Art of Nexting

    I suspect that many visitors to this scroll down to the sales letter in a much more open and impressionable frame of mind after watching the video. With a video or photos of women taking martial arts classes, or throwing an attacker, or sticking...