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  1. Survey Says: Stop Making Assumptions About Your Content

    What I discovered, however, was that what my sales team was in need of were short compelling proof points and more digestible slide formats. This data tangibly quantifies the actions your customers and potential customers have taken - downloaded a...

  2. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    Launch New Ad Formats You can diversify your campaign by utilizing new ad formats such as image ads via the GDN or App Ads. As with any expansion tactic, some ad formats will work better than others and App Ads are totally different from everything...

  3. Why You Need to Own Your Data & Digital Assets

    In addition to analytics and reporting, it is important to put in place a regime of downloading contacts, fans, friends, etc.into formats that facilitate relationship-building away from the platform. Understanding how customers are finding and...

  4. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    In order to accurately test the format, you should try to assign the same promotion effort to both formats and treat them equally. You might also realize that the compounded effect of having the same message repurpose in various formats is better...

  5. 4 Critical Elements of a Successful Content Marketing Team

    Is comfortable writing in different formats, from blog posts to white papers Ideally, your expertise covers a range of channels from SEO to social media, video, audio, and visual channels. More than any other type of marketing endeavor, the...

  6. Zuckerberg and ClickZ Live New York: There's a Keynote Combination

    The formats remain the same, including the interactive "Meet the Experts" sessions, site clinics and theater presentations in the exhibition area. This will include areas such as social media, display, mobile, email, video, digital TV advertising...