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  1. How to Build Your First Content Marketing Strategy

    Identify weekly or monthly benchmarks that indicate who your target audience is, which topics you'll discuss, what format you plan to use, and how you'll share your content – either on your own site, through guest blogging, email, etc.

  2. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Next week is SES San Francisco, I hope to continue sharing insights in a similar format from some of key sessions, key brands and key speakers. Content (words, images, video) is the mission critical asset that binds.

  3. Search Engine Watch Redesign Breaks Records

    So, we moved away from the old column format (remember that? named columns such as 'link love') to an aggregation format with a massively simplified category structure. Search marketing is not simply about search anymore - it's about social, local...