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  1. Why You Need to Own Your Data & Digital Assets

    Even if you decide to make the transition from a privately developed website or platform, the likelihood that you will be able to export content, databases, and related assets into a format that can be simply plugged into an open-source platform...

  2. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    In order to accurately test the format, you should try to assign the same promotion effort to both formats and treat them equally. Or maybe the format was off? Content, in the way we treat content these days, is the combination of message and format.

  3. Conquering Content Marketing, Step 3: Facing the 'Fans'

    For brand visibility, Lisa can take advantage of the video format, and can place the content in multiple channels: Instagram, the British Outfitters website, YouTube and television. The Video She uploaded her video to the British Outfitters YouTube...

  4. YouTube Vloggers and Haul Girls Crush Big Beauty Industry Brands [Study]

    Beauty brands are underinvesting in YouTube's popular long-format beauty tutorials and seasonal events, and are overinvesting in publishing less popular commercials. Comparatively, beauty brand video searches and views on YouTube, however, remain...