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  1. Your Guide to Structured Snippets for SEO

    Google is known for its commitment to continually improving and refining its search results, from making regular updates to the ranking algorithm, to the format of the results that appear. Rich snippets, the informational text lines that appear...

  2. Survey Says: Stop Making Assumptions About Your Content

    In my mind, this format afforded more elaboration and specific details that could help get across the benefits and story. Without the context of being directly involved in the sales cycle, I assumed a longer-format case study would be the most...

  3. How to Optimize Your Content Strategy With Social Listening

    You also can get an understanding of what format your audience wants content in. Instagram and other photo/video based social networks contain a significant amount of conversations related to yoga. If you aren't familiar with social listening...

  4. Why You Need to Own Your Data & Digital Assets

    Even if you decide to make the transition from a privately developed website or platform, the likelihood that you will be able to export content, databases, and related assets into a format that can be simply plugged into an open-source platform...

  5. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    In order to accurately test the format, you should try to assign the same promotion effort to both formats and treat them equally. Or maybe the format was off? Content, in the way we treat content these days, is the combination of message and format.