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  1. How to Use a Military Concept to Manage SEO in a Data-Scarcity Reality

    Your company sells video supplies and one of your target keywords is the term "video splitters. By your estimation, the term "video splitters" accounted for about 10 percent of your total organic traffic and the page it ranks for has been getting...

  2. 3 Keys to Activating an Audience with Smarter Content

    Is it the product preview video content, the case studies, the infographics, or none/all of the above? But what is possible to make a scalable part of your process for determining what kinds of content to create is the real-time feedback from your...

  3. SES New York Keynote Speaker Says Internet is TV’s Best Friend

    MP: Apple TV, Roku, Boxee TV, Google TV, Samsung Smart TVs, etc.stream online video (that was once relegated to our computer screens) onto the “big screen” of our living rooms. While the notion of TV everywhere lets us watch TV at will regardless...

  4. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    GOAL: Grow Awareness, Aid Conversion (Social Proof), Reduce Video Costs user-generated brand videos X _____% brand-produced video quality X $_____ equivalent brand-produced video total cost ___________________________________ = $ Video Value

  5. Leverage Twitter's Influence To Work For Your Brand

    Dollar Shave Club spread like wildfire when they released they’re hilarious video “Our Blades Are F****** Great! It turns out that tweets contain a lot of valuable consumer feedback; with 12 percent of brand-mention tweets including product...

  6. Insights From 7th Graders About Google, Smartphones, Panda, Privacy & Paid Search

    My presentation covered a number of important topics, including how writing is used across various digital marketing channels, including search engine optimization (SEO), search engine marketing (SEM), social media marketing, video marketing, etc.