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  1. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    This is great feedback for small businesses that often shy away from producing video because they're worried they don't have the resources or expertise to make lengthy, professional-quality videos. This morning, Animoto reported new survey results...

  2. Google's Your Money or Your Life Search Quality Ratings: What Webmasters Need to Know

    To learn more about exactly what the quality raters do, Google released the above video last year discussing specifically what the quality raters do and don't do in the capacity of their jobs. Do keep in mind though that this video was released 18...

  3. Gamification in Marketing: Lessons from the Khan Academy Website

    Basically, Khan Academy’s math program is a video game, where the content happens to be solutions to equations. You can ask for a hint (that resets your streak) or watch the video that covers the topic you’re practicing (no penalty for that).

  4. How to Build Your First Content Marketing Strategy

    It includes everything from blog posts, articles, website copy, letters to customers, and social media posts, to podcasts, recorded interviews, infographics, photos, and video. Set up a customer service survey, or email customers to ask for their...

  5. Gaining Publicity With Social Talk Shows: Google+ Hangouts and Twitter Chats

    For the more extroverted and social video savvy brand reporters, Google+ makes it possible for anyone with a web cam, Google+ account and high speed Internet connections can turn any moment into an instant on-air collaboration or pseudo talk show.