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  1. Mobile Marketing Conversion Optimization Tools & Code Tricks

    From there, dump the code into an HTML editor so you can start to dissect it. Angie Schottmuller (@aschottmuller), director of interactive strategic planning and optimization, Three Deep Marketing, began her SES New York 2013 session by discussing...

  2. Google Catalogs Annotations: How to Enrich the Consumer Experience & Track Results

    Google Catalogs is set up to allow consumers to browse by category, browse by brand or browse the Editor’s Pick/Featured Catalogs (which is, as of now anyway, a position that is not for sale). Underneath the title the consumer will see the length...

  3. Google Grants: An Introductory Search Advertising Guide for Nonprofits

    Editor’s Note: This post has been updated from its original publication to reflect changes to the Grants program announced by Google on January 25, 2013. Your ads can only appear on Google.com search (even though AdWords typically enables you to...

  4. How to Create a Social Media Editorial Calendar

    Editor's note: This column originally was published on January 12, 2012, and comes in at No.on our countdown of the 10 most popular Search Engine Watch columns of 2012. Video One good place to start is the social media editorial calendar.

  5. From 0 to 3 Million Monthly Visitors: Learn One Man's Proven Strategy

    I then added another writer who became my senior editor. If you've got a successful article, create a video in YouTube to support that article and you'll get twice the SEO benefit. The video sends traffic to the article and vice versa.

  6. SOPA Explained: Why It’s Bad for the Web & How to #StopSOPA

    Many notable opponents have spoken out publicly, though there are a few the U.S.government may wish to pay particular attention to: the engineers who created the Internet, including TCP/IP co-creator Vint Cerf, Jim Gettys, editor of the HTTP/1.1...

  7. Google Won't Erase Links to Max Mosley Hooker Orgy Stories, So He Sues

    They think - well, their editor, Mr. As he explained to the crowd at the IQ2 “Sex, Bugs debate (see video below): Blog posts by people who saw the saw the video or pictures, discussing their own opinions of the sex scandal and subsequent fallout