Now, users can record and share 15 seconds of mobile video with basic editing features. Today, Facebook and Instagram announced video on Instagram for iPhone and Android. Video is a complex thing, Systrom said, so in order for it to good enough for...
Much has been written in these columns about the use of online video and how it is becoming essential for any serious brand online. It's used in promotion, video ads, "how to" and explainer videos, user-generated videos, contests, live event...
But consumers aren't the only ones testing their creativity and video shooting skills with these six second videos; many brands like Taco Bell, Tropicana, and General Electric, have incorporated the platform into their overall digital strategy and...
With little more than a smartphone and some video editing software, a small business can produce a video with a limited budget that can be uploaded to YouTube for free. But when multimedia was added to the press releases it made for a great point...
Be sure to include resource time, equipment rental, shoot fee (e.g.location), and editing for total video production costs. Consider social analytics, social sign-on, ratings/reviews tools, YouTube paid account, video editing software, mobile app...
Rounded rectangles with white borders indicate a video annotation, which is accompanied by a screenshot of the video placed above the annotation frame. Start editing your new catalog. If your company does a lot of its sales through catalogs, then...
Collaborate with someone who has video recording and editing skills and equipment. Crowdfunding campaigns with video are more likely to attract and raise funds than campaigns without video. Joel shared some crowdfunding video pitch DOs and DON’Ts...
For example, Rokenbok used YouTube’s TrueView video ads to promote holiday bundles last year. If marketers shoot the video themselves, here are some best practices to create compelling content: For starters, marketers need to make a video.
Repurpose video content by either transcribing and embedding in a post, or starting a new conversation about the video in a post. Some of these ideas are interchangeable between categories (you might find a source in the video list that would work...
Not only have McDonald’s video editing skills gotten better in the past five-and-a-half years, so has the video editing software. In July 2012, video editing software is more powerful, less expensive, and easier to use than ever.
But TV and digital video have a synergistic effect when used together, making this media mix more effective than either one on its own. The report examines how the online video market can be used to supplement traditional television advertising.
The simple apps can be downloaded to your smartphone, and you can go from recording a video, to editing it with cool music and a retro look, to posting it to your social media feeds instantaneously. It is only natural given Instagram’s success that...
This enabled rps call identifying your “hot spots” in a longer YouTube video before editing them into a shorter TV commercial Acura’s two-minute drill. Uploaded on Jan.this video had 2,577,260 views as of this morning.
YouTube Adds Video Editing, Lets You Make Quick Fixes to Videos With 20/20 hindsight, it’s relatively easy to identify the top online video trends in 2011. This means you keep your view count and comments, and all existing links to your video will...
Google Ripples is a visualization tool (demonstrated in the video above) that lets users see how their posts spread and are interacted with. Alongside this much-demanded change, Plus added a photo editing toolkit, a post-sharing visualizer, and the...
Here's a video of the big reveal: Improves the camera functionalities with image stabilization, autofocus, panorama photo features, automatic face detection, and on-the-go photo editing and enhancement.
Video, images, infographics, or just blog posts are all great content ideas. Around the holiday season ask users to upload photos of their recent purchases, video of them testing out their recent purchases, photos of friends/family opening their...
A virtual world is so much more complicated than an online store, or a video game, or a social network. Of course, everyone has their own lines as to what is "real" and what is alternatively, SL, VW, or "just a hyped up video game".
A video accompanying the social reading app announcement features pretty, shiny people sharing their “real-life stories” about how this app will change the way they read, discover, and share content. Potential problems are already cropping up: one...
Since most of us provide search engine marketing services, we tend to focus on how to use the YouTube Keyword Tool and video optimization techniques to help people discover our YouTube videos. What can you do if your originally-created video has a...
