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  1. Metadata & You: Best Practices, Benefits & Implementation Made Easy

    SEO Ultimate: This super-plugin allows you to create and edit Schema.org, Twitter Card, Open Graph, and standard HTML metadata values. Google recently started paying attention to Open Graph tags pointing to video content to show the video play icon...

  2. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Add and edit the formulas to your heart's desire. GOAL: Grow Awareness, Aid Conversion (Social Proof), Reduce Video Costs user-generated brand videos X _____% brand-produced video quality X $_____ equivalent brand-produced video total cost...

  3. Google Catalogs Design Tips: How to Best Showcase Your Products

    Close the edit screen. When you get ready to edit your real catalog, you can import the shape files. Rounded rectangles with white borders indicate a video annotation, which is accompanied by a screenshot of the video placed above the annotation...