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  1. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    If you have some coding skills, you can even edit any breaks within their tool and integrate it back in with some email platforms. These behavior patterns may include things like a user downloading an e-book, spending several minutes on your...

  2. Metadata & You: Best Practices, Benefits & Implementation Made Easy

    SEO Ultimate: This super-plugin allows you to create and edit Schema.org, Twitter Card, Open Graph, and standard HTML metadata values. Google recently started paying attention to Open Graph tags pointing to video content to show the video play icon...

  3. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Add and edit the formulas to your heart's desire. GOAL: Grow Awareness, Aid Conversion (Social Proof), Reduce Video Costs user-generated brand videos X _____% brand-produced video quality X $_____ equivalent brand-produced video total cost...