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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    If you can secure a paid search or display advertising budget to promote the content, that can also be very effective. There are a number of channels that can be leveraged in order to effectively market the newly created content, including PR...

  2. How to Optimize Your Content Strategy With Social Listening

    It can help you find new keywords to target via paid search, find new networks or websites to run display ads on, and it can also help you optimize your content strategy. Instagram and other photo/video based social networks contain a significant...

  3. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    Just within Google's service offerings you have a few distribution channels: Google Search, Search Partner Network, Google Display Network, YouTube, and Gmail Sponsored Promotions. For example, if you currently have minimal experience with the...

  4. Videos Dominate Universal Search Results 65% of the Time [Study]

    Increasingly, the SERPs display at least one video result, Searchmetrics said. Since its inception in 2007, universal search results have have morphed to show a multitude of choices for searchers to choose from, like videos, images, maps, shopping...