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  1. SEO for Startups & New Businesses: An 11 Step Plan

    This means knowing the target keyphrase for the content and getting it into the right places – the title, description, copy, etc. I say high-level because this will help inform your website user experience, the type of people you hire, and the kind...

  2. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    In extreme cases, "thought leader" becomes almost a job description, describing someone who writes books and travels to conferences for a living. Host a podcast, video program, or interview show. For example, if everyone talks about the value of...

  3. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    From a tour of a restaurant's ocean view to an interview with a conference speaker, people want to watch more video across industries, products, and services: percent of all respondents would like to see more product description or service...

  4. Racist YouTube Video Epicenter of Bizarre Advertising Contract Dispute

    However, ten hours later, the video's description on YouTube was updated and reads, in part: It's no wonder they would want to dissociate their law firm from the video Time Magazine is calling "the most racist 'not racist' ad for a law firm.

  5. Google's Your Money or Your Life Search Quality Ratings: What Webmasters Need to Know

    At first glance, you might feel like this new YMYL quality rating won't affect your website, because of Google's initial description that these are sites and pages that "have an impact on your current or future well-being (physical, financial...

  6. Metadata & You: Best Practices, Benefits & Implementation Made Easy

    Starting with the humble page title and meta description tags, metadata has grown to include a plethora of protocols including Schema.org, Twitter Card, Open Graph, and more. The humble HTML title tag and meta description meta tag are still key for...