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  1. Google Catalogs Annotations: How to Enrich the Consumer Experience & Track Results

    When grouping annotations the publisher has to pay attention to the description text in each of the annotations in the group. For example, if you have a product that comes in four different colors, it isn't necessary to show then re-show consumers...

  2. Google Catalogs Design Tips: How to Best Showcase Your Products

    The publisher does not even need text on the page showing a description and price for each product. Rounded rectangles with white borders indicate a video annotation, which is accompanied by a screenshot of the video placed above the annotation frame.

  3. Evolving Your SEO: Moving Toward a Content Marketing Approach

    Make sure that each piece of content has an optimized title tag, keyword-focused copy, strong meta description, and optimized inbound links from related content. Take each of your keywords and turn them into the title of an article, video, or blog...

  4. 6 Ways You Can Put a Little ‘Gangnam Style’ into Video Marketing

    In the description, link to areas where people can find out more about the video and what it offers. Title and Description Make the description a one-stop-shop for all the info they are looking for. Most video marketers have probably heard of the...