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  1. Susan Wojcicki Replaces Salar Kamangar as Head of YouTube

    They reported, "Google is likely to tap longtime ad products head Susan Wojcicki as the new head of YouTube, according to two people briefed on the discussions, a surprising move that would place one of the company’s earliest employees at the helm...

  2. YouTube May Launch a Commercial-Free Music Subscription Service by End of Year

    Users would have the option of watching the video or simply listening to the track. It’s also believed there will be a free component to this potential music video service, which will likely be “unlimited, on-demand access to full tracks on all...

  3. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Display: The display-ad content and campaigns from which traffic originated View Google Analytics Summit 2013 Keynote Video You can view the entire video here: Should it then be as important to match the investment in creating a quality website...

  4. 3 Keys to Activating an Audience with Smarter Content

    Is it the product preview video content, the case studies, the infographics, or none/all of the above? The holy grail of content marketing is to make the process as predictable, repeatable, and scalable as the 30-second television spot or the...