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  1. Survey Says: Stop Making Assumptions About Your Content

    Last month, I attended an industry conference on programmatic buying. This data tangibly quantifies the actions your customers and potential customers have taken - downloaded a report, shared a social post, watched a video - and can steer your...

  2. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    The original search marketing conference is back! The one-day conference will cover all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). This is a rebirth of Search Engine Strategies, the original search...

  3. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    From a tour of a restaurant's ocean view to an interview with a conference speaker, people want to watch more video across industries, products, and services: percent of all respondents would like to see more product description or service...

  4. Zuckerberg and ClickZ Live New York: There's a Keynote Combination

    It's official: Zuckerberg Media chief executive Randi Zuckerberg will keynote ClickZ Live on April 1 in New York, for the inaugural edition of the conference formerly known as SES New York. As an early executive at Facebook, Zuckerberg is part of...

  5. SEO Really is Dead, Long Live...Uh...What Should We Call This?

    The SES Conference has evolved toward this truth. video (ideation/production/promotion), and viral content production/promotion. Google looking more like a portal (a la Lycos back in the day)? No, it isn't the year 2000 all over again.

  6. Twitter Speak From @ to Z – Terms & Definitions

    SESCHI for the recent SES Chicago conference). If the tweet has a video, photo, or summary attached, you will even get real-time retweets. or hashtag (e.g.video), you can manually retweet by doing some cutting and pasting, so it would look like...

  7. The Role of #Hashtags in Social Media and Search

    Promote an Event or Conference This is perhaps one of the greatest tools for event planners to pre-promote an event, promote the conference during the event and keep people connected after the event. I recently saw a thread in a LinkedIn Group...