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  1. Writing Sales Copy for Conversions

    The same structure should be used for creating online audio or video clips for your site. One of the most common components we test is the sales copy. We've found that changing your approach to writing can often lead to a double-digit increase in...

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  2. For Local Search, It's All About the Online-Offline Gap

    Meanwhile, radio ads could have lots of synergies with any future Goog-411 (voice-powered search) monetization efforts, which will similarly use audio clips. This essentially brings together Google's Audio Ads, TV Ads, and Print Ads -- each of...

  3. Branding through Search: Strategies & Tactics

    And audio and video clips can be worked in to transmit your message on multiple levels. Savvy search marketers are increasingly leveraging search for branding purposes, and not as an afterthought, but deliberately blending both old and new...

  4. Cool! Newsplayer.com Offers Video Access to Over 100 Years of History

    Here are just a few clips I found running a few quick searches. Over 14,000 news clips are available. It's possible to search for and retrieve clips by keyword, topic or date. Some content is raw footage (no audio) while other content offers an...