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  1. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    It's a good reminder to create a campaign that's unexpected, something that gets attention, whether it's a video or animation. Beal said it's smart to put people on call to monitor social media mentions, and contact the necessary people should any...

  2. Not Ranking in Google: Is a Manual Penalty, Algorithmic Change, or Content to Blame?

    This is the topic of the latest Google webmaster help video featuring Matt Cutts. Really, the web spam team writes all sorts of code but that goes into the holistic ranking we do, and so if you're affected by one algorithm do you call it penalty...

  3. SEO for Startups & New Businesses: An 11 Step Plan

    I say high-level because this will help inform your website user experience, the type of people you hire, and the kind of narrative, social, video, or other type of digital content you invest in. Call them whatever your want – Content Champion...

  4. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    For example, if everyone talks about the value of video marketing from a theoretical perspective, but you're creating 3,000 word in-depth tutorials that really move people forward, that's your niche. Host a podcast, video program, or interview show.

  5. Conquering Content Marketing, Step 3: Facing the 'Fans'

    The Video Lisa forgot that Instagram even did video, but she really liked the idea and followed up with, "How about we use the winning videos in a TV commercial? Soon, 10 or so moms from the group were discussing ways to spread the word about Lisa...

  6. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    It's critical for brands to encourage more down-the-funnel conversion events – such as signups, video views, or in-app purchases. Once marketers enable click-to-call functionality, it's crucial to track this activity and analyze these calls.