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  1. How to Create a Social Media Friendly Landing Page

    If you want your social media friends and fans to watch a video, download a tool, or sign up for an email list, you have to make it super simple to do. The more obvious you make the call to action, the more likely they are to take that action.

  2. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Video: Whether they are in response to frequently asked questions or how-to tutorials, videos are a great asset, especially when you want to engage those who learn visually. A continuous video series on how to save money for a new home and how to...

  3. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    You can link your YouTube account directly to your AdWords account and run video ads. Around our office, we call the top-performing 20 percent "Golden Corral" keywords. The "80/20" rule means that 80 percent of your traffic/sales are generated by...

  4. Nuances of Spanish Language Search Marketing

    Argentina Web users are more likely to view online video content. If you ever want to see an Argentinian go ballistic on you, then call him a Mexican. Not all Spanish-speaking countries are alike. This should be obvious – after all, not all English...

  5. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    It's a good reminder to create a campaign that's unexpected, something that gets attention, whether it's a video or animation. Beal said it's smart to put people on call to monitor social media mentions, and contact the necessary people should any...

  6. Not Ranking in Google: Is a Manual Penalty, Algorithmic Change, or Content to Blame?

    This is the topic of the latest Google webmaster help video featuring Matt Cutts. Really, the web spam team writes all sorts of code but that goes into the holistic ranking we do, and so if you're affected by one algorithm do you call it penalty...