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  1. Nuances of Spanish Language Search Marketing

    Argentina Web users are more likely to view online video content. If you ever want to see an Argentinian go ballistic on you, then call him a Mexican. Not all Spanish-speaking countries are alike. This should be obvious – after all, not all English...

  2. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    It's a good reminder to create a campaign that's unexpected, something that gets attention, whether it's a video or animation. Beal said it's smart to put people on call to monitor social media mentions, and contact the necessary people should any...

  3. Not Ranking in Google: Is a Manual Penalty, Algorithmic Change, or Content to Blame?

    This is the topic of the latest Google webmaster help video featuring Matt Cutts. Really, the web spam team writes all sorts of code but that goes into the holistic ranking we do, and so if you're affected by one algorithm do you call it penalty...

  4. Conquering Content Marketing, Step 3: Facing the 'Fans'

    The Video Lisa forgot that Instagram even did video, but she really liked the idea and followed up with, "How about we use the winning videos in a TV commercial? Soon, 10 or so moms from the group were discussing ways to spread the word about Lisa...