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  1. SEO Is No One-Trick Pony

    Once you have developed a list of targeted keywords, you must determine how these keywords match up with content that you current have on your website (or other properties – see Social Media Marketing) and what content you may need to develop...

  2. The Challenge of Enterprise Link-Building in a Content Marketing World

    It's been pretty clear to most SEO professionals for a long time, even before we knew what a Google Penguin was, that link-building at the enterprise level (and really at every level) would have to go beyond old-school tactics like directory...

  3. Yahoo Retires Less Popular Products to Make Room for New Innovation

    Included in this group are Search, Communications, Digital Magazines, and Video. In a blog post confirming the move, Jay Rossiter, senior vice president, Cloud Platform Group at Yahoo writes, "Over the past two years, our teams have been incredibly...

  4. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    For example, the same PDF can be formatted as a video or even a podcast. Should a blog post be published on your blog or on a blog with a larger distribution like Search Engine Watch? For example, a blog post is a message written in words using the...

  5. How to Avoid Buying a Bad Domain – Tips From Google's Matt Cutts

    In a new webmaster help video, Google's Matt Cutts details some things webmasters can do before purchasing a domain to prevent ranking problems later. Were they talking about it in a bad way like, 'This guy was sending me unsolicited email and...