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  1. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    For example, the same PDF can be formatted as a video or even a podcast. Should a blog post be published on your blog or on a blog with a larger distribution like Search Engine Watch? For example, a blog post is a message written in words using the...

  2. 4 SEO Myths & Conspiracy Theories Google's Matt Cutts Wants to Die

    Well, Google's Distinguished Engineer Matt Cutts also keeps hearing some of those SEO myths getting repeated and addressed them in a recent webmaster help video. It was great to see a webmaster help video dealing with some of the search myths and...

  3. How to Avoid Buying a Bad Domain – Tips From Google's Matt Cutts

    In a new webmaster help video, Google's Matt Cutts details some things webmasters can do before purchasing a domain to prevent ranking problems later. Were they talking about it in a bad way like, 'This guy was sending me unsolicited email and...

  4. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    Is it a video, your Facebook page, a press release or your latest blog post that's ranking? Adams pointed me to a post on gShift's blog where they talk more about this, and stated that while Hummingbird is the future of search, and centered on...