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  1. The Role of #Hashtags in Social Media and Search

    Hashtag.org offers some insight into top trending hashtags on Twitter, however advanced analytics require a monthly fee. People search every day on Pinterest, Twitter, Google+, Instagram, YouTube, and other social platforms using words and hashtags...

  2. Why You Must Optimize and Create Content for More Than Just Conversion-Centric Queries

    Clicking through on Rockler's search result leads to a page that walks the reader through the various types of table saws and offers insight into what to look for when buying a table saw: The search results were a mix of "educational" destinations...

  3. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Or, will they need to invest more in display and PPC to gain any meaningful insight from Google Analytics in the future? Google Analytics offers the following additional insight: In an attempt to provide insights related to ABC's (Acquisitions...

  4. Pinterest Analytics: The Ultimate Guide to Tracking Your Site’s Performance on Pinterest

    From The Most Repinned section, you can glean insight into your followers. Even though Pinterest can't yet compete with Facebook, it is growing exponentially and in three short years is now one of the top six largest social media networks...

  5. Social, SEO & Content: How to Create a Potent Integrated Marketing Campaign

    Bailey mentioned that “Subscribers, Fans,  was a great resource to gain further insight in how to further succeed in collaborating with social media and email marketing. Ask them to share their stories, photos, and opinions to gain insight into...

  6. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    GOAL: Market Research, Improve Customer Satisfaction, Reduce Research Costs brand online insights/comments X _____% focus group insight quality X $_____ equivalent focus group cost / _____(#) insights from average focus group...

  7. Online Video Trends in 2011: From YouTube Mobile to Major Redesign

    YouTube Analytics Replaces YouTube Insight YouTube Analytics replaced YouTube Insight. YouTube Analytics includes a number of new features, including: The first initiative from YouTube Next, the school offered aspiring video wizards everything...

  8. Smarter Marketing and the Weak Link In Its Success

    How can advertisers create a unifying theme around their marketing efforts – specifically around how to make them more scalable, how to make them more responsive to the wealth of information that is available to marketers, and also not become...