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  1. The Virtuous Content Cycle: How to Strategize, Structure & Systemize Content

    So every time you create a new piece of content, set up an automation tool to update your social profiles. Tweak content based on analytics and results: The best part of the virtuous content cycle is that it allows you to make adjustments as you...

  2. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    For these reasons, small businesses need to be guided by statistics and analytics. Finally, the oldest tool in the drawer (e.g.email marketing) is often overlooked. It's easy to be swept up in the hype of controversy about which linking strategy is...

  3. Why Content Marketing is a Definitive Method for Success in 2014

    A regular marketing tool for many companies, content creation became a prime method for success in 2013 and will become a definitive one in 2014. If you weren't before, measure your results; whether you do this with an old-fashioned spreadsheet or...

  4. Twitter Speak From @ to Z – Terms & Definitions

    or hashtag (e.g.video), you can manually retweet by doing some cutting and pasting, so it would look like this: "RT @sewatch Top 5 Ways to Optimize Your YouTube Marketing Efforts Using Analytics sewat.ch/HagErW by @purnavirji Great post!

  5. The Role of #Hashtags in Social Media and Search

    Hashtag.org offers some insight into top trending hashtags on Twitter, however advanced analytics require a monthly fee. The hashtag more than a collection of characters – it is a tool to be used to reach new audiences, connect like-minded people...

  6. Top 5 Ways to Optimize Your YouTube Marketing Efforts Using Analytics

    YouTube has been steadily improving their analytics reporting over the past several months. To access YouTube Analytics, simply visit www.youtube.com/analytics. Annotations, unique to YouTube, are an absolutely fantastic tool for driving viewers to...

  7. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    There was no mention at all of Google Webmaster tools in this keynote – suggesting that the analytics tool is more interested in becoming the companion to revenue-generating advertisers, than to providing website owners and webmasters insights...

  8. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Fix your analytics. CRMs and marketing automation tools can be wonderful, but so can analytics and even spreadsheets. Define the job before you decide the tool. Patrick Brown, Principal, Marketing Analytics, Adobe Systems, Inc.no one wins.