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  1. Why You Need to Own Your Data & Digital Assets

    Some website vendors deliberately assume ownership of the account, often as Administrator, without granting Administrator access to the analytics. Google is very strict about Google Analytics ownership and doesn't get involved in the transfer of...

  2. 10 Video SEO Tips That Can Truly Impact Your Rankings

    Sometimes tracking is built into your video platform or analytics software, sometimes this is custom code that engineering or IT will build, but it should always report on the number of people that come through the top of the funnel through social...

  3. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    A series of themed "Champagne Roundtables" will give you the opportunity to ask questions, network, and listen to conversations on topics including paid social, paid search, SEO tools and technology, web analytics, local search, video SEO, and...

  4. Conquering Content Marketing, Step 5: Measurement

    According to Marketing Sherpa's 2013 analytics research, 96 percent of markets have analytics data setup on their campaigns. I'd like them to share the best submitted images and video every 15 minutes or so, and I want to see all the metrics: likes...

  5. Mythbusting: 4 Content Marketing Misconceptions & How to Overcome Them

    Check your analytics too and see what types of content are resonating most – perhaps there is an opportunity to create a recurring and easily replicated series or franchise that could become your signature piece.

  6. SEO for Startups & New Businesses: An 11 Step Plan

    Add in traditional web analytics and you have a good idea of how well acquisition content is doing. Writers aren't SEO people, neither are analytics people nor developers. I say high-level because this will help inform your website user experience...

  7. Why Content Marketing is a Definitive Method for Success in 2014

    If you weren't before, measure your results; whether you do this with an old-fashioned spreadsheet or with the help of Google Analytics. You can easily tell your story by way of content; write a blog post with a personal touch, create a video...

  8. 8 Tips for Building Your Internal Content Marketing Strategy

    Analyze your analytics, survey your audience, do social research, interview customers – do it all and create the stories you need to base your content from. Video? You know that story about the cobbler's children not having shoes and walking...

  9. 5 Steps to Building a Results-Driven Multi-Channel Plan for 2014

    We’ll use Google Analytics to illustrate how to use data to make informed decisions. An orchestrated optimization and deployment of owned assets (website, social media, blog, PR, video, images, etc.amplifies the ability of the brand to reach target...

  10. Black Friday Mobile Sales & Thanksgiving Day Shopping Both Up: Google, IBM

    Thanksgiving Day saw more online sales than last year, according to IBM’s Digital Analytics Benchmark report for Black Friday 2013. Video game consoles, such as the Sony PlayStation 4 and Xbox One Not surprisingly, mobile sales were up this year at...