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  1. Is Google Sucking the Life Out of Your Identity? Are They Alone?

    But come on.if Google Analytics can give you all the information on a signed-out user that visited your site, do you really think they can't put that same information to use for their purposes? Nor do I claim that Google is out to rule the world.

  2. Video, Journalists & PR: 3 Keys to Local Small Business Marketing #Pubcon

    Each release was tagged in Google Analytics tracking, and each release had a different spin. But when multimedia was added to the press releases it made for a great point – multimedia, in particularly video – gets results – 30 percent more views...

  3. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    ANALYTICS Real-Time Widgets Now Available in Dashboards – Google Analytics BlogFour new real-time widgets you can and add to any dashboard. Twitter Partners With BBC America to Promote Branded Videos – MashableThe first "in-Tweet branded video...

  4. Google April Fools' Pranks 2013: YouTube Closing, Google Nose, Gmail Blue & More!

    YouTube began in 2005 as a contest to find the best video in the world. Make sure to check back in 2023 when YouTube returns online and you'll see the "Best Video" winner … and nothing else. Google Analytics Reports 41 Visitors from the...

  5. Online Newsrooms Grow Up, Go Social, Get Optimized

    The 2013 newsroom report “How the World’s Top 100 Brands Are Using Online Newsrooms to Tell Their Stories” cites these statistics: percent of brands report they now have an online newsroom.percent say they fail to keep news up to date.percent fail...

  6. Evolving Your SEO: Moving Toward a Content Marketing Approach

    Now we're at the nexus of web analytics and content marketing – call it content metrics. A good analytics package will allow you to track referrals for each content piece. Brands that learn how to evolve their approach to SEO and content to fit...

  7. Google as Your Identity Provider: Where Are We Now?

    The question just becomes, how far does it go once implemented, once you need to use your IdP to transact and that IdP also houses/scans your email, knows where you were this morning (phone), who you talked to in chat/email/sms/voice, what...

  8. 10 Lessons About Enterprise SEO

    It's important to recognize that most IT teams don't have much visibility into analytics and don't see how much traffic (and ultimately revenue) is created through organic search. Lesson #7 - Create a Solid Analytics Platform that Allows...

  9. Top 10 High Impact Google AdWords Innovations to Watch Now

    Remarketing for Google Analytics Recently released, new and powerful targeting lists can be built in Google Analytics based on advertiser-defined segments. In the future world of Google AdWords, ads will contain dynamic features and ads will create...

  10. PRWEb and PitchEngine: SEO Smart/SMO Sexy Newsmakers

    Tools like PitchEngine emulate that vision by offering a pop-up one-page site that allows brands to tell an engaging and optimized story, add images and video, and publish it to the search and social world – for as little as free.

  11. Unruly Unveils Brand Tracker Interactive Infographic for London Olympics

    You can also watch Unruly COO s overview of how brands’ can ignite conversation online across the world through the power of social video advertising during the Olympics. Based at Unruly’s London headquarters, the social video lab uses exclusive...