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Video Analytics Avinash Kaushik

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  1. Landing Page Optimization: How to Identify Testing Opportunities

    According to Avinash Kaushik, Digital Marketing Evangelist at Google, "as a benchmark from my own personal experience over the years it is hard to get a bounce rate under 20%. For example, if you add another dimension that includes where people are...

  2. Google’s Avinash Kaushik Talks Optimization Across All Channels at #SESTO

    Avinash Kaushik, digital marketing evangelist at Google, took the stage at SES Toronto this morning to talk marketing program optimization across all channels. In addition to his position with Google, Kaushik is the co-founder of Market Motive Inc...

  3. Are the Brains of Search Engine Marketing and Search Engine Optimization Sartorially Challenged?

    Bryan Eisenberg (left) with Avinash Kaushik (right) at SES London 2010 What can I say about a guy who wrote an article entitled, "Analytics According to Captain Kirk. So, you'll just have to watch the video below and try to guess whether they are...

  4. Cross Training Workouts for Connected Marketing Week

    Avinash Kaushik. As Manoj Jasra of Web Analytics World says, "There is no doubt that Connected Marketing Week is the most concentrated mix of online marketing sessions ever combined. For an overview of SEW Labs, check out the video interview below...