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  1. How Can Good PPC Managers Become Great PPC Managers?

    If the AdWords note said, "Landing page experience: below average," we'd work with the client on improving how the landing page supported the keyword we were looking at. The keyword-level view in AdWords will give you hints on how to improve...

  2. 4 SEO Myths & Conspiracy Theories Google's Matt Cutts Wants to Die

    The myth: if you pay for Google AdWords, then you'll rank higher in the organic search. Paying For Google AdWords = Higher Organic Rankings Well, Google's Distinguished Engineer Matt Cutts also keeps hearing some of those SEO myths getting repeated...

  3. Search Revenues Hit $8.7 Billion in First Half of 2013

    Revenue from search ads still continues to rise, despite concerns that changes to Google AdWords (the switch to enhanced campaigns) might have caused a reduction or shift in ad investments. Digital video is also on a positive trajectory, delivering...