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  1. Foursquare Self-Serve Ads Now Open to All Local Businesses

    Foursquare's promotional video shows their new ads in action: It's not just somebody doing something online, they're actually visiting our club. Local businesses face a specific problem, Foursquare said in their blog post announcement: they want to...

  2. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    To test the value of online viewership and activity, OTRD reallocated 20 percent of their summer "Come See For Yourself" campaign investment to YouTube TrueView video ads. She enthuses, "We launched TrueView video ads in test markets we had been...

  3. International Expansion: Break Down Barriers With Google+ Hangouts

    For those who are unfamiliar, Hangouts is a feature of Google+ that lets you video chat with other Google+ users. You could send an email with a video of you demonstrating something or having a conference, but that doesn't allow for any interjections.