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  1. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    It's easy to be swept up in the hype of controversy about which linking strategy is OK and Matt Cutts' latest cryptic video response. Online local directories: 15 percent Small businesses that are just starting online marketing distrust the newness...

  2. Can You Build Buzz Like Brands Advertising in the Super Bowl?

    If it's a micro-site or a video asset, people are going to be looking for it via search. Online leaking of some ads to extend buzz (Okinos). I hope for a great game and that advertising continues to push our craft forward, especially digitally.

  3. Zuckerberg and ClickZ Live New York: There's a Keynote Combination

    This will include areas such as social media, display, mobile, email, video, digital TV advertising, and more. If you've previously attended SES, what you will notice is that ClickZ Live has consolidated a lot of its current sessions, along with...

  4. Racist YouTube Video Epicenter of Bizarre Advertising Contract Dispute

    It's no wonder they would want to dissociate their law firm from the video Time Magazine is calling "the most racist 'not racist' ad for a law firm. Not so, says Jim DeBerry, executive with video production company Definitive Television, who claims...

  5. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    In the last couple of years, visual content from networks like Pinterest, Instagram, and various micro-video services haa swept through. At the same time, the need for an online presence has never been stronger, while the landscape has never been...