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  1. Kiss Your Ads Goodbye: How Net Neutrality May Impact Content & Advertising

    In realistic terms, most businesses and brands may view this as a fight for streaming video services to take on with cable television and telecom companies. Translation: Rather than the "level playing field" that currently exists, ISPs like Cox...

  2. 4 SEO Myths & Conspiracy Theories Google's Matt Cutts Wants to Die

    Well, Google's Distinguished Engineer Matt Cutts also keeps hearing some of those SEO myths getting repeated and addressed them in a recent webmaster help video. It was great to see a webmaster help video dealing with some of the search myths and...

  3. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    It's easy to be swept up in the hype of controversy about which linking strategy is OK and Matt Cutts' latest cryptic video response. Online local directories: 15 percent Small businesses that are just starting online marketing distrust the newness...

  4. Can You Build Buzz Like Brands Advertising in the Super Bowl?

    If it's a micro-site or a video asset, people are going to be looking for it via search. Online leaking of some ads to extend buzz (Okinos). I hope for a great game and that advertising continues to push our craft forward, especially digitally.

  5. Zuckerberg and ClickZ Live New York: There's a Keynote Combination

    This will include areas such as social media, display, mobile, email, video, digital TV advertising, and more. If you've previously attended SES, what you will notice is that ClickZ Live has consolidated a lot of its current sessions, along with...